The curtain has been raised on “New Volkswagen“: On the first press day of the IAA International Motor Show in Frankfurt, the Volkswagen brand has unveiled its new logo and its new brand design. This world premiere marks the start of a new era for Volkswagen, accompanied by the presentation of the full-electric ID.31 at the same time. Volkswagen’s future is electric, fully connected and has a neutral carbon balance.

At this year’s IAA International Motor Show in Frankfurt, the Volkswagen brand is presenting its new logo and its new brand design to the public under the motto of “New Volkswagen”. After the Beetle and the Golf, the ID gene will usher in a new era for Volkswagen – electric, fully connected and balance sheet carbon-neutral. The strategic transformation with a reorientation of content and sustainable products, initiated almost 4 years ago, is now to become visible with the new brand design. All in all, the presentation of the brand is to become significantly younger, more digital and therefore more modern.

Volkswagen Middle East welcomes the new 2020 Passat to the region with three offerings of different variants and prices to suit a wide range of customers. The impressive and bold new redesign offers an impactful sedan offering in the region.

After proudly representing the region at Wõrthersee Treffen, the world’s largest Volkswagen gathering and GTI Meet, Volkswagen Middle East releases official film to showcase experience and to celebrate 200-days-to-go for Dub Drive GCC 2020. 

The first electric race car to beat Formula 1: The Volkswagen ID.R has made motorsport history again by setting a new all-time record at the ‘Goodwood Festival of Speed’. Romain Dumas completed the 1.86-kilometre track in the south of England in just 39.90 seconds.

In doing so, the 500-kW (680-PS) electric race car broke the previous record, which had stood for 20 years, by 1.7 seconds.He also took victory in the Sunday Shootout. The previous record at the famous hillclimb was set in 1999 by Nick Heidfeld in a 574-KW (780-PS) McLaren-Mercedes MP4/13 with a combustion engine.

Volkswagen has appointed a new Managing Director to lead its Middle East operations at the automotive manufacturer’s regional headquarters in the United Arab Emirates. Mr Victor Dalmau joins Volkswagen Middle East from the Sao Paulo operation in Brazil, where he led the brand as Volkswagen Managing Director for Latin America.

The first Women’s Car Club has been created in the Kingdom of Saudi Arabia, celebrating a year on the roads since the driving ban was lifted on 24 June 2018. 

Volkswagen Clubs from the United Arab Emirates, the Kingdom of Saudi Arabia, Bahrain, Oman, and Kuwait have proudly put the Middle East region on the automotive map following an impressive showcase at the 2019 edition of Wõrthersee Treffen, the world’s largest Volkswagen gathering and GTI Meet.

Volkswagen Middle East and esteemed GCC club members have finally revealed dates for one of the region’s most anticipated automotive events to take place, Dub Drive GCC 2020. The big reveal took place live on the international main stage at the world’s largest Volkswagen gathering, Wörthersee Treffen, and set the wheels in motion for Dub Drive GCC 2020 to be the best one yet. 

The world-famous Wörthersee Treffen event – one of the largest car events on the global calendar - is gearing up to take place again this month from the 29th of May to 2nd of June at the picturesque Austrian resort of Lake Wörthersee.

In an age where social media hinders most of our physical human activity, Volkswagen Middle East’s latest study reveals that families use the time spent in the car to share secrets, clear their mind and create new memories.