2.19.100.1, 2019-09-24 11:32:22

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Volkswagen unveils new brand design and logo

10 September 2019

The curtain has been raised on “New Volkswagen“: On the first press day of the IAA International Motor Show in Frankfurt, the Volkswagen brand has unveiled its new logo and its new brand design. This world premiere marks the start of a new era for Volkswagen, accompanied by the presentation of the full-electric ID.31 at the same time. Volkswagen’s future is electric, fully connected and has a neutral carbon balance.

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World premiere for “New Volkswagen” at the IAA

27 August 2019

At this year’s IAA International Motor Show in Frankfurt, the Volkswagen brand is presenting its new logo and its new brand design to the public under the motto of “New Volkswagen”. After the Beetle and the Golf, the ID gene will usher in a new era for Volkswagen – electric, fully connected and balance sheet carbon-neutral. The strategic transformation with a reorientation of content and sustainable products, initiated almost 4 years ago, is now to become visible with the new brand design. All in all, the presentation of the brand is to become significantly younger, more digital and therefore more modern.

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2020 Volkswagen Passat Arrives in the Middle East

7 August 2019

Volkswagen Middle East welcomes the new 2020 Passat to the region with three offerings of different variants and prices to suit a wide range of customers. The impressive and bold new redesign offers an impactful sedan offering in the region.

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Official short film released to celebrate 200 Days to Dub Drive GCC 2020

United Arab Dubai, UAE, 22nd July 2019

After proudly representing the region at Wõrthersee Treffen, the world’s largest Volkswagen gathering and GTI Meet, Volkswagen Middle East releases official film to showcase experience and to celebrate 200-days-to-go for Dub Drive GCC 2020. 

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Faster than Formula 1: New record for the Volkswagen ID.R in Goodwood

Wolfsburg, 08 July 2019

The first electric race car to beat Formula 1: The Volkswagen ID.R has made motorsport history again by setting a new all-time record at the ‘Goodwood Festival of Speed’. Romain Dumas completed the 1.86-kilometre track in the south of England in just 39.90 seconds.

In doing so, the 500-kW (680-PS) electric race car broke the previous record, which had stood for 20 years, by 1.7 seconds.He also took victory in the Sunday Shootout. The previous record at the famous hillclimb was set in 1999 by Nick Heidfeld in a 574-KW (780-PS) McLaren-Mercedes MP4/13 with a combustion engine.

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Volkswagen appoints new regional head to drive growth across the Middle East region

United Arab Emirates, 26 June 2019

Volkswagen has appointed a new Managing Director to lead its Middle East operations at the automotive manufacturer’s regional headquarters in the United Arab Emirates. Mr Victor Dalmau joins Volkswagen Middle East from the Sao Paulo operation in Brazil, where he led the brand as Volkswagen Managing Director for Latin America.

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A year on the road: Saudi Women Create First Women’s Car Club in the Kingdom

Dubai, UAE, 18th June 2019

The first Women’s Car Club has been created in the Kingdom of Saudi Arabia, celebrating a year on the roads since the driving ban was lifted on 24 June 2018. 

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Volkswagen Middle East puts the region on the map at largest GTI Meet at Wörthersee Treffen.

Dubai, UAE, 10th June 2019

Volkswagen Clubs from the United Arab Emirates, the Kingdom of Saudi Arabia, Bahrain, Oman, and Kuwait have proudly put the Middle East region on the automotive map following an impressive showcase at the 2019 edition of Wõrthersee Treffen, the world’s largest Volkswagen gathering and GTI Meet.

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Get in gear for Dub Drive GCC 2020: Middle East Club scene takes over Wörthersee Treffen to announce next regional gathering event.

Dubai, UAE, 31st May 2019

Volkswagen Middle East and esteemed GCC club members have finally revealed dates for one of the region’s most anticipated automotive events to take place, Dub Drive GCC 2020. The big reveal took place live on the international main stage at the world’s largest Volkswagen gathering, Wörthersee Treffen, and set the wheels in motion for Dub Drive GCC 2020 to be the best one yet. 

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Middle Eastern Volkswagen Clubs gear up to attend Wörthersee Treffen.

Dubai, UAE, 26th May 2019

The world-famous Wörthersee Treffen event – one of the largest car events on the global calendar - is gearing up to take place again this month from the 29th of May to 2nd of June at the picturesque Austrian resort of Lake Wörthersee.

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Survey finds time spent in the car encourages families to open up & talk.

Dubai, UAE, 20th May 2019

In an age where social media hinders most of our physical human activity, Volkswagen Middle East’s latest study reveals that families use the time spent in the car to share secrets, clear their mind and create new memories. 

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Volkswagen and The Walt Disney Company Middle East collaborate to sprinkle magic across the GCC for the release of “Aladdin”.

Dubai, May 19th 2019
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The first member of the ID. family is called ID.3

Volkswagen is officially announcing the name of the first model of the new ID. family. It will be called ID.3.

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The Golf turns 45.

March 1974, Volkswagen started making Europe’s most successful car.

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MECOTY awards 2019.

The all-new Touareg was selected ‘Best Midsize Premium SUV’ while the Teramont stood as ‘Best Midsize SUV’.

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Special Black Style Package of the all-new Touareg

Introduced to the Middle East last year, the all-new Touareg is now available with a special Black Style Package.

Innovative ridesharing app ‘arcab’ hails top spot at Volkswagen Mobility Challenge at Step Conference 2019

Debut of all-electric VW ID Buggy.

Volkswagen introduced the next member of the ID. concept family at the 89th Geneva International Motor Show—the ID. BUGGY.

DUB DRIVE GCC returns!

DUB DRIVE GCC returns!

Volkswagen fans from across the GCC helped make history this weekend as over 300 Volkswagen cars drove in convoy through the streets of Abu Dhabi to take part in Dub Drive GCC 2019.

Tech highlights of the new Touareg.

Tech highlights of the new Touareg.

The new Touareg, available across all Volkswagen showrooms in the region is packed with a range of innovations designed to help minimize dangerous situations. The new Touareg is the first Volkswagen model available with Night Vision.

THE DUNE BUGGY IS BACK - AND NOW IT'S ELECTRIC!

The Dune Buggy is back - and it's electric!

Volkswagen is bringing a legend back to life! At the beginning of March, the Wolfsburg-based company will reveal the first fully electric version of a new dune buggy.

Tech highlights of the new Touareg.

2020 Passat Makes Global Debut.

Volkswagen of America, Inc., unveiled the new 2020 Passat at the North American International Auto Show. Eight years ago, Volkswagen completely overhauled the midsize sedan with more interior space and creature comforts.

Volkswagen celebrates 5 millionth Tiguan.

Volkswagen celebrates 5 millionth Tiguan.

Volkswagen can already celebrate an impressive production anniversary right at the start of 2019: in the middle of January, the five millionth Tiguan left the assembly line at the Wolfsburg plant.

Women take up 22% of Volkswagen sales

Women make up 22% of Volkswagen sales in Saudi Arabia.

SAMACO Automotive Company, the exclusive dealer for Volkswagen in Saudi Arabia, announced the achievement of significant growth in its sales at the end of 2018, compared with the same period of last year.

Innovative ridesharing app ‘arcab’ hails top spot at Volkswagen Mobility Challenge at Step Conference 2019

Ridesharing app ‘arcab’ hails top spot at Volkswagen Mobility Challenge.

Two young Dubai entrepreneurs who devised a unique ridesharing solution that will reduce travel time and cost have beaten tough competition to win the Volkswagen Mobility Challenge.

Innovative ridesharing app ‘arcab’ hails top spot at Volkswagen Mobility Challenge at Step Conference 2019

SAMACO Volkswagen participates in Kids in motion expo.

SAMACO Automotive Company, the exclusive dealer for Volkswagen in Saudi Arabia, announced their participation in the 8th edition of "Kids in motion" expo.

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